WooCommerce-Based Grocery Delivery - Nutrition-Focused E-Commerce for Rawteen Dubai
Rawteen App
A WooCommerce + Flutter grocery app with diet-first browsing, recipe-linked carts, and store-locator delivery for Dubai's healthy-food shoppers.
Metaviz AI developed a Flutter-based WooCommerce grocery delivery application for RawTeen - a Dubai-based healthy food brand oriented at organic products, nutrient-dense items, and diet-supportive meal supplements. The application combines store browsing, recipe-linked purchasing, store-locator navigation, and quick WooCommerce checkout into one clean mobile experience.
This project shows how e-commerce + nutrition logic + curated product tagging can dramatically reduce friction for diet-specific shoppers - turning generic grocery shopping into a guided, goal-aligned journey.
- WooCommerce grocery app
- Flutter mobile e-commerce
- Diet-first shopping
- Nutrition-focused app
- Recipe-linked ordering
- Dubai delivery app
- Keto / paleo / vegan filters
- Stripe payment integration
- Meal kit ordering
- Cross-platform grocery
Solving real problems with smart engineering
Diet-Centric Product Tagging
Problem
Catalogues were organised by product category rather than by diet, so keto and low-FODMAP shoppers filtered every aisle by hand.
Solution
Diet-Centric Product Tagging - Every product tagged by diet compatibility - keto, paleo, vegan, low-FODMAP - for instant filtering.
Nutrition Highlights
Problem
Macros and nutrition detail were buried in label images, leaving diet-specific shoppers to work out compatibility themselves.
Solution
Nutrition Highlights - Macros and key nutrition info surface on product pages - no more scanning labels in the dark.
Recipe → Ingredients → Cart
Problem
Recipes and the catalogue were unconnected, so cooking a dish meant hunting down each ingredient as its own search.
Solution
Recipe → Ingredients → Cart - Pick a recipe, add all ingredients to cart in one tap - meal-kit style ordering built into the catalog.
Store-Locator with Delivery Zones
Problem
Store locations and delivery zones were not part of the shopping journey, so shoppers could not tell what was reachable or when it would arrive.
Solution
Store-Locator with Delivery Zones - Dubai-aware store locator with delivery zones and scheduling for reliable drop-offs.
Blog + Wellness Content
Problem
Nutrition guidance lived away from the shop, so the reasoning behind a purchase was never in front of the person making it.
Solution
Blog + Wellness Content - Nutrition articles and wellness content integrated into the app - buying decisions backed by knowledge.
A closer look at every screen
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Built with
Mobile
- Flutter (Dart) - single codebase for iOS and Android
- Optimized caching for mixed network conditions
E-commerce
- WooCommerce REST API + Webhooks for catalog and order sync
- Recipe SKUs and nutrition metadata mapped onto WooCommerce
Backend & Storage
- Firebase Auth + Firestore for user data and sessions
- SQLite cache for offline browsing reliability
- CloudFront CDN for media optimization
Maps & Payments
- Google Maps API for geolocation and Dubai delivery zones
- Stripe SDK + WooCommerce gateway sync for secure payments
- Firebase analytics + push notifications
What actually changed
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