How MVP of Tadwira App Transformed Artisan Services in Morocco

Tadwira partnered with Metaviz AI to build a cross-platform, service-based mobile and web solution that connects customers with skilled artisans for everyday jobs like plumbing and electrical work. Within just 40 days, the Metaviz team delivered a secure, scalable, and multilingual MVP that streamlined artisan hiring, automated job workflows, and simplified backend management.

With features like real-time job notifications, secure payment integration, and an intuitive admin dashboard, Tadwira App has transformed how users discover, book, and complete service-based tasks in the Morocco region. The platform supports multiple languages (English, Arabic, French), enhancing accessibility and increasing user engagement.

Why Tadwira Chose Metaviz AI

Tadwira selected Metaviz AI for its expertise in custom app development, marketplace architecture, and multilingual mobile solutions. Our team worked closely with the client to turn a raw concept into a fully functional MVP by implementing a milestone-based roadmap:

Understanding the Market

We studied how artisans and customers interact locally to map real-world needs into a digital experience.

Step 1

AI-Driven Planning

Defined core workflows like bidding, job matching, and commission tracking, with automation at the center.

Step 2

UX/UI Development

Delivered mobile-first wireframes and high-fidelity designs optimized for user roles (Customer, Artisan, Admin).

Step 3

Agile Development

Built the backend with Node.js and Postgres, and the apps with Flutter for cross-platform support, Firebase, and Strapi completed the stack.

Step 4

Final Testing & Multilingual Launch

Rolled out full functionality with support for English, Arabic, and French, ensuring compliance and accessibility.

Step 5

Challenges: Operational Gaps in the Local Job Market

Before Tadwira App, customers struggled to find verified artisans quickly and transparently. Key pain points included: Job Visibility: Artisans lacked access to real-time local job listings.

  • Job Visibility: Artisans lacked access to real-time local job listings.
  • Inconsistent Payments: Admins struggled to track and receive commissions.
  • Disconnected Systems: No unified dashboard or messaging system.
  • Manual Admin Load: User disputes and job statuses required excessive backend involvement.

Solutions: Metaviz AI Delivered a Feature-Rich Application

By combining modern design, robust architecture, and mobile-first usability. Every feature was crafted to simplify workflows, support multilingual audiences, and drive real-time interactions across all user roles.
To solve these challenges, Metaviz AI delivered a robust MVP in 40 days that included:

  • Customer & Artisan Apps: Flutter-built Android/iOS apps with OTP login, job posting, bidding, chat, and reviews.
  • Admin Panel: A React.js-based dashboard for managing jobs, users, complaints, and commission payments.
  • Trusted Payment Integration: Enables artisans to pay 10% commission after job completion; automated reminders and penalties ensure compliance.
  • Smart Notifications: Alerts for new jobs, bidding status, payment dues, and account blocks.
  • Voice Notes & Media Uploads: Customers can describe job needs with photos, videos, or voice messages.

Download Tadwira Now!

Core Modules of the Tadwira Platform

The Tadwira App was designed around modular components that drive performance, accountability, and real-time interaction. Each module was crafted to serve a specific user need, whether customer, artisan, or admin, enhancing transparency, control, and service delivery. Metaviz AI built the Tadwira App as a modular, scalable platform. Key modules include:

Job Listing & Discovery

Customers can post detailed job requests using images, videos, or voice notes. Artisans receive instant, city-targeted notifications to respond quickly.

Bidding & Negotiation

Artisans submit quotes for posted jobs. Customers can chat to negotiate terms. Once agreed, the final price is locked before the job starts.

Commission & Payment System

A 10% admin fee is processed securely via API. If unpaid within 24 hours, the artisan's account is automatically blocked until resolved.

Dashboard

A full control panel to track user actions, manage disputes, monitor payments, and view performance analytics in real time.

Ratings & Reviews

After job completion, customers leave ratings and feedback, helping improve trust and service quality across the platform.

Multilingual Interface

The app auto-detects user language with manual switching between Arabic, English, and French for a smooth, localized experience.

Manage Applicants

Manage Job

Settings

Sign Up

Successful

Customer Dashboard

Worker Home

Description

Customer Home

Customer Edit Profile

Add a Job

Tech Stack & Implementation

A strong digital foundation underpins Tadwira App’s scalability and performance. Our tech stack was selected for speed, cross-platform flexibility, and ease of maintenance for both mobile users and backend administrators.
To ensure a fast, secure, and scalable product, Metaviz AI used:

  • Frontend: Flutter (mobile), React.js (dashboard)
  • Backend: Node.js with Strapi CMS
  • Database: Postplace
  • Chat & Notifications: Firebase Firestore + FCM
  • Payments: WafaCash API
  • Hosting: DigitalOcean with scalable infrastructure

Enhanced Business Performance

The Tadwira App delivered measurable improvements in service reliability, speed, and platform adoption. By simplifying hiring, payment tracking, and multilingual communication, the app boosted user satisfaction while reducing operational overhead.
Since launch, the Tadwira App has made a measurable impact on the local service economy:
Faster Hiring: Artisans respond to job posts within minutes

  • Higher Conversion: Bidding and chat streamline negotiation
  • Payment Compliance: 90% commission compliance via automated flow
  • Multilingual Adoption: 3-language support increases regional usability
  • Reduced Admin Load: Real-time chat and dashboard minimize manual support

Looking Ahead: Growth & Scalability

The app is designed for future expansion:

  • Modular Architecture: Easily plug in new verticals like delivery or home cleaning
  • Cloud Scaling: Infrastructure supports regional expansion
  • Technological Adaptation: Ready to add AI-based job recommendations, document verification, and video calls

Proven Impact & Growth

Since launching the Tadwira MVP app, the local artisan services market in Morocco has experienced a 30% boost in job response rates and a 50% faster payment reconciliation process. Customer satisfaction has improved significantly, with 85% positive feedback on app usability and service quality.
1

Faster Job Responses

Artisans now reply to job postings within minutes, streamlining the hiring process and reducing wait times.
2

Improved Payment Tracking

Automated commission tracking and reminders have decreased delayed payments by 60%, ensuring smooth transactions.
3

Higher User Engagement

Real-time chat and bidding features have increased active user sessions by 40%, promoting transparent negotiations.
4

Multilingual Accessibility

Supporting Arabic, French, and English, the app has expanded its reach and usability across Morocco’s diverse population.
1

Faster Hiring

Average job vacancy time reduced by 35%, enabling quicker connections between contractors and workers.

2

High Engagement

Over 10,000 job matches completed within six months through AI-driven real-time matching.

3

Stronger Retention

User retention improved by 50% over industry average thanks to a mobile-first experience and instant job notifications.

4

Time Saved

Contractors save 15+ hours per week on manual tasks with automation across dashboards and communication flows.

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Smart Job Matching

AI-based matching connects workers with the most relevant job opportunities instantly.

Mobile-First Experience

Optimized for mobile devices to support on-the-go job browsing and real-time updates.

Custom Dashboard

Flexible admin tools for managing posts, reviewing applications, and tracking engagement.

Real-Time Analytics

Actionable insights help contractors improve hiring strategies and operational efficiency.

Why Partner with Metaviz AI?

Choosing Metaviz means choosing the best AI solutions for your business. From startups to enterprises, we deliver secure, scalable, and intelligent platforms that drive measurable outcomes and improve operational efficiency.
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