WooCommerce-Based Grocery Delivery App — Nutrition-Focused E-Commerce For Rawteen (Dubai)
Metaviz AI developed a Flutter-based WooCommerce grocery delivery application for RawTeen, a Dubai-based healthy food brand that is oriented at organic products, nutrient-dense, and diet-supportive meal supplements. The application combines store browsing, recipe-linked purchasing, store-locator navigation and quick WooCommerce checkout into one clean mobile experience. This project shows how e-commerce + nutrition logic + curated product tagging can dramatically reduce friction for diet-specific shoppers.
What We Did — From Requirement Mapping To Final Deployment
Metaviz AI shaped the entire journey, from data structure mapping inside WooCommerce to the UX logic in Flutter. Our focus was simple: speed of product discovery, diet-filter accuracy, and a friction-free purchase cycle. We integrated recipe SKUs, nutrition metadata, store-locator maps, and checkout flows, then optimized mobile caching for real-world network conditions.
Design & Development
We designed a catalog experience that mirrors the WooCommerce category tree and added diet-based filters (keto / paleo / vegan etc).Step 1Recipe-Driven Purchase Flow
Metaviz AI linked recipes with SKUs, enabling “Cook & Add Ingredients” for instant meal-kit style ordering. Step 2Testing & Optimization
We tested image performance, sync cycles, map rendering, and checkout flows under mixed network strength. Step 3Deployment & Payments
The app was deployed for both iOS + Android with Stripe integrated into WooCommerce billing for secure payments. Step 4
Challenges — E-Commerce Was Not Personal Enough For Diet-Specific Buyers
Most grocery platforms show products, but they don’t show diet compatibility. Shoppers with keto or low-FODMAP goals waste time filtering manually. RawTeen needed a mobile experience that was nutrition-first, fast, and e-commerce reliable.
A Diet-Aware Grocery App With Recipe-Linked Ordering
The app delivers:
- Diet-centric product tagging
- Nutrition highlights on product pages
- Recipe → ingredients → cart ordering
- Store-locator with Dubai delivery zones
- Blog + wellness content integration
Blog Detail
Blogs
Cart
Product Detail
Categories
Home
Allergies Selection
Diet Selection
Onboarding
Splash
Technological Implementation In RawTeen App
Metaviz AI used a WooCommerce-driven architecture with Flutter as the client layer:
- Flutter (Dart) mobile app, iOS + Android
- WooCommerce REST API / Webhooks
- Firebase Auth + Firestore / SQLite cache
- Google Maps API geolocation + delivery zones
- Stripe SDK + WooCommerce gateway sync
- CloudFront CDN media optimization
- Firebase analytics + push
Why Metaviz AI For Nutrition-Focused E-Commerce Apps?
We understand that grocery shoppers do not think in product categories, they think in diets, macros, goals, and restrictions. That mindset shaped every UX detail. Metaviz AI builds commerce that guides choices, not just displays lists.
Unlock Diet-Optimized Online Grocery With WooCommerce + Flutter
This project proved how curated nutrition logic can change mobile grocery behavior. If you want to build purchase journeys around dietary goals Metaviz AI can deliver that transformation for your brand.
Modern Design
User-friendly interface enhances navigation and engagement.
Custom Fonts
Tailored typography boosts readability and visual appeal.
Easy to Customize
Flexible design adjusts to evolving business needs.
Proven Impact & Growth — Higher Order Value Through Guided Nutrition
Diet-First Browsing
Users instantly filter products based on diet tags, zero guesswork.
Recipe-Linked Revenue
Meal kits drive bigger, more complete carts.
Faster Decision Making
Nutrition highlights remove uncertainty at product-level.
Better Delivery Experience
Store-locator + scheduling reduces failed drop-offs.
