How MVP of Tadwira App Transformed Artisan Services in Morocco
Tadwira partnered with Metaviz AI to build a cross-platform, service-based mobile and web solution that connects customers with skilled artisans for everyday jobs like plumbing and electrical work. Within just 40 days, the Metaviz team delivered a secure, scalable, and multilingual MVP that streamlined artisan hiring, automated job workflows, and simplified backend management.
With features like real-time job notifications, secure payment integration, and an intuitive admin dashboard, Tadwira App has transformed how users discover, book, and complete service-based tasks in the Morocco region. The platform supports multiple languages (English, Arabic, French), enhancing accessibility and increasing user engagement.
Why Tadwira Chose Metaviz AI
Understanding the Market
We studied how artisans and customers interact locally to map real-world needs into a digital experience.
Step 1AI-Driven Planning
Defined core workflows like bidding, job matching, and commission tracking, with automation at the center.
Step 2UX/UI Development
Delivered mobile-first wireframes and high-fidelity designs optimized for user roles (Customer, Artisan, Admin).
Step 3Agile Development
Built the backend with Node.js and Postgres, and the apps with Flutter for cross-platform support, Firebase, and Strapi completed the stack.
Step 4Final Testing & Multilingual Launch
Rolled out full functionality with support for English, Arabic, and French, ensuring compliance and accessibility.
Step 5
Challenges: Operational Gaps in the Local Job Market
Before Tadwira App, customers struggled to find verified artisans quickly and transparently. Key pain points included: Job Visibility: Artisans lacked access to real-time local job listings.
- Job Visibility: Artisans lacked access to real-time local job listings.
- Inconsistent Payments: Admins struggled to track and receive commissions.
- Disconnected Systems: No unified dashboard or messaging system.
- Manual Admin Load: User disputes and job statuses required excessive backend involvement.
Solutions: Metaviz AI Delivered a Feature-Rich Application
By combining modern design, robust architecture, and mobile-first usability. Every feature was crafted to simplify workflows, support multilingual audiences, and drive real-time interactions across all user roles.
To solve these challenges, Metaviz AI delivered a robust MVP in 40 days that included:
- Customer & Artisan Apps: Flutter-built Android/iOS apps with OTP login, job posting, bidding, chat, and reviews.
- Admin Panel: A React.js-based dashboard for managing jobs, users, complaints, and commission payments.
- Trusted Payment Integration: Enables artisans to pay 10% commission after job completion; automated reminders and penalties ensure compliance.
- Smart Notifications: Alerts for new jobs, bidding status, payment dues, and account blocks.
- Voice Notes & Media Uploads: Customers can describe job needs with photos, videos, or voice messages.
Core Modules of the Tadwira Platform
Job Listing & Discovery
Bidding & Negotiation
Commission & Payment System
Dashboard
Ratings & Reviews
Multilingual Interface
Manage Applicants
Manage Job
Settings
Sign Up
Successful
Customer Dashboard
Worker Home
Description
Customer Home
Customer Edit Profile
Add a Job
Tech Stack & Implementation
A strong digital foundation underpins Tadwira App’s scalability and performance. Our tech stack was selected for speed, cross-platform flexibility, and ease of maintenance for both mobile users and backend administrators.
To ensure a fast, secure, and scalable product, Metaviz AI used:
- Frontend: Flutter (mobile), React.js (dashboard)
- Backend: Node.js with Strapi CMS
- Database: Postplace
- Chat & Notifications: Firebase Firestore + FCM
- Payments: WafaCash API
- Hosting: DigitalOcean with scalable infrastructure
Enhanced Business Performance
The Tadwira App delivered measurable improvements in service reliability, speed, and platform adoption. By simplifying hiring, payment tracking, and multilingual communication, the app boosted user satisfaction while reducing operational overhead.
Since launch, the Tadwira App has made a measurable impact on the local service economy:
Faster Hiring: Artisans respond to job posts within minutes
- Higher Conversion: Bidding and chat streamline negotiation
- Payment Compliance: 90% commission compliance via automated flow
- Multilingual Adoption: 3-language support increases regional usability
- Reduced Admin Load: Real-time chat and dashboard minimize manual support
Looking Ahead: Growth & Scalability
The app is designed for future expansion:
- Modular Architecture: Easily plug in new verticals like delivery or home cleaning
- Cloud Scaling: Infrastructure supports regional expansion
- Technological Adaptation: Ready to add AI-based job recommendations, document verification, and video calls
Proven Impact & Growth
Faster Job Responses
Improved Payment Tracking
Higher User Engagement
Multilingual Accessibility
Faster Hiring
Average job vacancy time reduced by 35%, enabling quicker connections between contractors and workers.
High Engagement
Over 10,000 job matches completed within six months through AI-driven real-time matching.
Stronger Retention
User retention improved by 50% over industry average thanks to a mobile-first experience and instant job notifications.
Time Saved
Contractors save 15+ hours per week on manual tasks with automation across dashboards and communication flows.
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